PROFESSIONAL WORK
Spearheaded a comprehensive refresh of the brand’s digital presence, including a full website redesign, enhanced social media assets, and the development of creative campaigns. From optimizing site navigation and crafting engaging visual elements to producing cross-platform social content and print-ready materials, each initiative was designed to elevate the brand experience. Notable projects included high-impact campaigns such as Original Works of Bourbon, Beyond the Label, and Give the Gift of Bourbon, each tailored to connect with audiences through compelling storytelling and thoughtful design.
Website Redesign
Led a full redesign of the company website with an emphasis on streamlined user experience and visual storytelling. Key enhancements included a homepage carousel to spotlight core brand initiatives, strategically placed push links for intuitive navigation, dedicated product pages for improved merchandising, and a refined sub-navigation system using custom iconography.
Products
Shop Collections
Creative Partners
Press & Blog
Purpose & Founder Story
Tours & Events
Social Media Design
Created a cohesive suite of branded social media assets, including reusable Instagram carousel templates to maintain visual consistency across campaigns. Developed custom GIF stickers to enhance engagement across platforms such as Instagram Stories.
Campaign Work
Contributed to multiple integrated campaigns by designing both digital and print collateral tailored to each initiative's voice and goals. Highlights include:
Original Works of Bourbon – Celebrated creativity in bourbon branding through a curated series of visuals and messaging.
Beyond the Label – Explored deeper narratives behind the products with an emphasis on storytelling and authenticity.
Give the Gift of Bourbon – Developed festive and compelling promotional assets aimed at holiday gifting, blending elegance with approachability.
