PROFESSIONAL WORK

Spearheaded a comprehensive refresh of the brand’s digital presence, including a full website redesign, enhanced social media assets, and the development of creative campaigns. From optimizing site navigation and crafting engaging visual elements to producing cross-platform social content and print-ready materials, each initiative was designed to elevate the brand experience. Notable projects included high-impact campaigns such as Original Works of Bourbon, Beyond the Label, and Give the Gift of Bourbon, each tailored to connect with audiences through compelling storytelling and thoughtful design.

TYPES:: Branding | Digital | Packaging | Experiential

Website Redesign

Led a full redesign of the company website with an emphasis on streamlined user experience and visual storytelling. Key enhancements included a homepage carousel to spotlight core brand initiatives, strategically placed push links for intuitive navigation, dedicated product pages for improved merchandising, and a refined sub-navigation system using custom iconography.

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Products

Shop Collections

Creative Partners

Press & Blog

Purpose & Founder Story

Tours & Events

Social Media Design

Created a cohesive suite of branded social media assets, including reusable Instagram carousel templates to maintain visual consistency across campaigns. Developed custom GIF stickers to enhance engagement across platforms such as Instagram Stories.

Campaign Work

Contributed to multiple integrated campaigns by designing both digital and print collateral tailored to each initiative's voice and goals. Highlights include:

Original Works of Bourbon – Celebrated creativity in bourbon branding through a curated series of visuals and messaging.
Beyond the Label – Explored deeper narratives behind the products with an emphasis on storytelling and authenticity.
Give the Gift of Bourbon – Developed festive and compelling promotional assets aimed at holiday gifting, blending elegance with approachability.

Packaging

Developed a range of packaging systems supporting bottle programs, shipper boxes, value-added packs (VAPs), and branded merchandise. Created precise, print-ready layered files designed for flexibility, scalability, and consistency across multiple SKUs and formats.

Bottle Programs & Shippers - Produced layered packaging files for Single Barrel bottles and corresponding shipper boxes, ensuring accurate production specs while maintaining alignment with the core brand system.
Value-Added Packs (VAPs) - Designed packaging for multiple VAP configurations, including a four-SKU 200mL core set, a Manhattan Cocktail Kit featuring Boxergrail Rye Whiskey and curated accompaniments, and the Legends & Dreamers dual-bottle set highlighting the brand’s high-rye and four-grain bourbons.
Branded Merchandise - Designed enamel pins derived from the shape and color of each core SKU, extending the packaging system into collectible brand assets.