PROFESSIONAL WORK

For Midwest Barrel Co., a leading distributor of new and repurposed barrels, I developed and executed design solutions that strengthened the brand across every touchpoint. My work spanned digital and print marketing assets, including paid social media ads, promotional graphics, and sales collateral that reflected the company’s rugged, authentic voice.

I created and managed branded assets such as iconography, typography systems, and refreshed visual guidelines to ensure a consistent and scalable design language. I also designed and maintained key webpages to support marketing initiatives and seasonal campaigns, blending UX strategy with visual storytelling.

Additionally, I produced high-impact presentation decks, custom email graphics, and branded templates for use across digital platforms. These materials elevated the company’s external communications and supported internal brand alignment. This project showcased my ability to evolve a visual identity into a cohesive, performance-driven design system.