PROFESSIONAL WORK

For Kurvball Barbecue Whiskey, a disruptive flavored spirit blending the boldness of barbecue with smooth whiskey, I developed a comprehensive suite of branded assets designed scale the brand. My work spanned across a brand deck, custom iconography, social media graphics, sales collateral, and a website, ensuring a cohesive identity that reflected Kurvball’s daring voice.

I crafted a visual language that communicated both the smoky, savory essence of the product and its appeal to adventurous whiskey drinkers. From iconography systems and marketing graphics to digital storytelling across social platforms, each piece was designed to capture attention and reinforce the brand’s unique positioning.

Additionally, I created sell sheets and presentation materials that supported sales and distribution efforts, establishing a consistent look and feel across touchpoints. This project showcased my ability to bring a spirits brand to life through bold creative direction, seamless digital integration, and scalable design systems.