PROFESSIONAL WORK

Somrus Cream Liqueurs, a globally inspired line of cream-based liqueurs, sought to elevate its brand identity to better reflect its premium positioning and appeal. I developed a comprehensive branding package that included a brand deck, iconography, social images, ads, sell sheet, product labels, and a website.

Drawing inspiration from Somrus’ rich cultural roots and innovative flavor profiles, I created a refreshed visual identity system that balanced modern elegance with vibrant personality. Social assets and advertising campaigns were designed to increase awareness and engagement, while packaging and label designs reinforced product distinction on the shelf.