PROFESSIONAL WORK

Conceptualized and executed Rabbit Run, Rabbit Hole Distillery’s annual Derby-themed event, first launched in 2022 and now in its third consecutive year. Originally inspired by the iconic commemorative Kentucky Derby glassware, the event has since grown into a full-scale branded experience. I developed the event’s creative vision from the ground up, producing a wide range of assets—from visual identity to experiential touchpoints—that captured the spirit of the Derby while reinforcing Rabbit Hole’s distinctive brand voice.