PROFESSIONAL WORK

Worked within established brand guidelines to develop new creative assets for Jack Daniel’s Country Cocktails, focusing on the launch of a grapefruit-flavored ready-to-drink (RTD) product. This included the creation of packaging design, custom iconography, and the development of the product name, Southern Citrus, which captured both the flavor profile and the brand’s Southern heritage. The final assets balanced fresh, eye-catching visuals with the iconic character of the Jack Daniel’s brand.