STUDENT WORK

As part of a rebranding project focused on event identity and promotional design, I reimagined Louisville’s Forecastle Festival, a waterfront music festival known for showcasing modern and emerging artists. Drawing inspiration from the festival’s progressive lineup and scenic Ohio River setting, I developed a geometric, futuristic logo to reflect its forward-thinking spirit. Tangible assets created for the project included a festival pass, billboard advertisement, event map, merchandise, and a redesigned website, all aimed at delivering a cohesive and visually compelling brand experience.