FREELANCE WORK

Commissioned by Bluegrass Bowtie Company to create a series of custom illustrations that celebrate the rich visual language of traditional bluegrass music and Southern culture. The collection includes hand-rendered depictions of classic instruments (banjo, resonator guitar, fiddle, and mandolin) crafted to reflect the brand’s heritage-driven identity.

These illustrations were translated into seamless pattern designs and applied across a variety of products, capturing a spirit that is both regionally authentic and seasonally fresh. I also developed a custom color palette inspired by the vibrancy of springtime in the South, enhancing the sense of place and storytelling throughout the collection.

In a separate collaboration, I created a simplified, minimal bourbon barrel design for the brand, offering a clean, stylized take on Kentucky’s signature spirit that aligned with the brand’s playful yet refined aesthetic.